Direct Mail Marketing: A Few Tips on Making it Even Better and more Effective

Direct Mail Marketing: A Few Tips on Making it Even Better and more Effective

Direct mail marketing is one of the best ways to reach out to your audience without shedding a lot of money. Unlike junk emails, it will be received by the recipient and if the design and print are beautiful, the recipient will be willing to know further about your business. Do not forget to include beautiful visuals and of course, offers.

There are various print shops from where you can avail services like eddm postcards.

So here are a few tips that will make your eddm postcard printing look amazing.

Think beyond personalization: You can think beyond personalization and opt for individualization where you mention the recipients’ names and addresses. This is done to optimize engagement.

Direct mail marketing content can be individualized as per the recipients buying behaviors, lifestyle choices, stage in the customer journey, etc.

Act fast: You have to act first and this is the reason why you should go for print shops that can deliver fast. Even if you are running a test, you should act fast and include the latest trend in your direct mail marketing. The best part about direct marketing is that you can link your online marketing strategies and social media marketing to it.

Do not forget to include high-quality images of your products. I would personally advise you to include rebates or attractive limited-time discount vouchers.

This will help you pull traffic and also measure the returns.

Get as creative as you want: This is one of the major tips that I always share with my readers.

The design can make or break the direct Mailer and this is the reason why you should hire an in-house designer. Try to get creative and opt for unusual folding or sealing, beautiful cutting techniques, punch lines, etc. Include everything that will engage your customer and would compel them to open the postcard or brochure.

Engage the sense of touch: While this might seem like a myth but it is true that people are finally appreciating the value of touch and feel.

Various researches have been carried out last year and ever since the pandemic has hit the world, it is seen that people miss the touch and feel of postcards, direct mail brochure printing, flyers, business cards, and more. So try to pick the best textures and hire a print shop that understands the value of finishing touches.

Embossing and reversing can also have a positive impact on the customers’ perception of a brand.

Choose the right format: Various print shops provide various kinds of formats. Oversized envelopes delivered the best response rates.

So go for jumbo postcards as mentioned earlier, pay attention to the folds of the postcards. Make it look unique and beautiful.

New special effects: Special effects can also add value to your postcard. Even if your recipient gets a pile of postcards, he/she might open yours because of the inclusion of scented varnishes, special inks, laser cutting, etc. Try to include a lot of colors but do not forget to leave white space. This will make sure that the customer gets the right piece of information.

Do not use more than 2 to 3 types of fonts. Use colors that go well with each other!

Try to include offers and be very precise. The content should be crisp as well. You can experiment and run tests to see what works for you and what doesn’t.

So these are a few things that you need to include in your postcard so that they look top-notch. To know more about the direct mail brochure, kindly keep an eye on this blog section.

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