If you want to grow your online business or physical business online, then, you need to learn the ropes. It’s not funny that beginners in internet marketing think success in online business is rocket science or there’s a secret somewhere. To get massive traffic to your website, you need to optimize your website and increase your exposure. One of the steps to take is to sign up for Google Analytics so you can check out visitors interacting with your website. Here are factors to look very closely to improve your customers’ experience and interaction with your online store.
New users vs. returning users
Important KPIs in Google Analytics is also the number of users to analyze how many users have started at least one session during a selected period. The number of new and returning users can be distinguished here. The value for “New users” indicates the number of first-time users within the selected period. This key figure is important for evaluating the effectiveness of current marketing measures, business pally editor. The recurring users could be your regular customers, for example, or people who are interested in your offer but did not convert when they first visited the website. By looking at this metric along with the bounce rate and exit pages, you can analyze whether a remarketing campaign should be set up or whether the landing page should be optimized for return visitors, chatty advised.
Breakdown of Visitors by Geographical Characteristics (for International Sites)
Especially for multinational websites, it is important to know from which countries and cities the website visitors come. According to the business pally magazine, this information helps to analyze the sales market and to initiate and design optimization measures efficiently (e.g. for local SEO ). This is how you can break down the visitors in Google Analytics according to geographic characteristics.
Revenue is broken down by source
Sales development is by far one of the most important Google Analytics KPIs.Online marketing covers several areas and thus sources of revenue: SEO, SEA, social media, or email marketing, according to Techpally and semrush. For business reasons and when planning future marketing investments, the most successful traffic and revenue sources should be considered. When it comes to sales tracking, however, it should first be taken into account that this must be set up separately. Integrating the standard Google Analytics snippet is therefore not sufficient. Only after the correct setup can it be determined whether and how much sales were achieved, for example, by sending newsletters or individual SEA campaigns.
The conversion rate in Google Analytics provides information about the relationship between the visitors to your website and the conversions/transactions that have taken place. A conversion does not necessarily have to be a purchase to be eligible for Google Analytics to be recorded and evaluated. For example, it can also be a newsletter registration, downloading a file, a contact request, or similar. If, say, 100 users visited your website and only one of them made a purchase, the conversion rate would be 1%. A low conversion rate is an indication of a need for optimization. Usability optimization is best suited for this because poor usability (e.g. low-quality product images or forms that are too long) is a frequent reason why prospective customers decide to make a purchase that may already have started – or interrupt the conversion process.
Number of pages per session
The number of pages per session is an important user signal for determining whether users are interested in your website and whether they are interacting with it.
Breakdown by device
Especially in times of mobile-first and Google Core Web Vitals, it is extremely important to know how large the proportion of users is who access your website with mobile devices such as smartphones or tablets. Google and other search engines are attaching more and more importance to mobile devices in the SEO context, so your website must be displayed responsively on all mobile devices.