10 Highly Effective Content Marketing Tools to Use in 2022

10 Highly Effective Content Marketing Tools to Use in 2022

Content plays an important role in marketing a business. With the help of high-quality content, a business can create an effective marketing campaign. It can create a better place as an expert in its particular field. About 80% of digital marketers consider content creation as their top priority. Many businesses choose a professional content marketing company to optimize their content marketing strategy. So, what content marketing tools businesses can use to augment their marketing campaign? In this blog, we will disclose the top content marketing tools for 2022. 

Top content marketing tools 2022

Here are some of the key content marketing tools for an effective marketing campaign. 


HubSpot is a leading marketing, sales, and Contact Relationship Management (CRM) platform that provides all the tools needed to create actionable content, optimize the content and help it reach the target audience. It works with the intent to help companies grow better. It is one of the most powerful marketing automation platforms that comprise several free-to-use features. Some of its key features are:

  • Powerful form builder
  • Live chat and chatbots
  • Popup tools
  • All-in-one WordPress plugin

In addition, the advanced CMS offered by HubSpot allows users to integrate everything within a free CRM. HubSpot can be best used for uniting multiple content marketing tools in a centralized location.


WordPress is the most popular and simplest way to create a website or blog. It provides all the essential tools for marketers that are required to create an effective website or blog as well as an easy-to-use publishing platform. It can be used to create:

  • E-commerce websites
  • Business websites
  • Resumes
  • Forums
  • Blogs
  • Portfolios
  • Social networks
  • Membership sites, and many others. 

WordPress also allows users to perform visitor tracking and provides several plugins to optimize the entire marketing process. In all, WordPress is the best platform for blogging, publishing content, and creating websites. 


Trello is another popular collaboration tool that organizes your projects into boards. With the help of boards, Trello helps to represent projects and cards to represent tasks. It displays:

  • What’s being worked on
  • Who is working on what, and 
  • Where something is in a process

The user can keep track of all the tasks and projects in one place. It also allows easy integration with various other applications used for content marketing. In all, Trello is the best platform to keep track of all the tasks and project management. 


Airtable is the best platform to store huge amounts of data in one place. It allows users to store the data with customized filters. The platform allows creators and creatives to do everything by enabling them to build the tools that meet their needs. It is popularly used as a project management tool but it also serves several content marketing purposes such as:

  • Marketing campaign tracking
  • Editorial calendars
  • Influencer management, and more.

In all, Airtable is the best suitable platform for managing tasks and databases.

Google Analytics

Google Analytics is a well-renowned content marketing tool that is widely used by most online platforms. Google Analytics is a free and easy-to-use platform that allow users to:

  • Track product purchases and form submissions
  • Set up behavioral events

To start tracking the data, users just need to set up their Google Analytics account and copy the code to their website. In all, Google Analytics is the best platform to understand your audience and track site metrics. 


Buzzsumo is a multi-purpose, cloud-based content marketing and research tool. It helps users to:

  • Analyze what type of content will be perfect for any topic
  • Discover the best engagement
  • Track performance metrics
  • Perform content research
  • Content and outreach opportunities across social and search

No matter what subject it is, users can easily find the top trending topics and the type of headings that are generating the most buzz. They can find out new keywords, customer questions, trending stories, and other relevant things that are important to their brand. Users can even get insights into the top influencers in the industry and connect with them to grow their business. 


Yoast is a popular content marketing tool that ensures users’ sites meet the highest technical SEO standards. It is a WordPress plugin for SEO that can perform various tasks such as:

  • Optimizing content for a keyword
  • Preview and edit meta descriptions
  • Suggest relevant internal links
  • Abstract away technical SEO tasks

It presents various colored indicators (red, yellow, and green) that allow users to easily figure out whether they have optimized their page correctly for SEO and overall readability or not. 


Ahrefs is another popular SEO tool that helps users in getting detailed performance reports. It comprises effective tools for:

  • Link building
  • Keyword research
  • Competitor analysis
  • Rank tracking
  • Site audits, etc. 

The platform lets users track the rankings of their keywords, analyze the keywords and traffic of their competitor’s site, etc. In all, Ahrefs is the best SEO tool to achieve higher Google rankings.

Google Optimize

Google Optimize is a great platform that allows users to determine which part of their website is attracting and engaging the most visitors and which parts need improvement. It facilitates different types of testing like:

  • A/B testing
  • Multivariate testing, and
  • Redirect tests

Google Optimize platform comprises statistical modeling tools to act out a real-world presentation for any test that users would like to perform. In all, the Google Optimize platform is best suitable for performing A/B testing on changes made to a site’s pages.


Canva is a popular and free-to-use graphic design platform that is widely used to create business cards, invitations, Instagram posts, and more. In the field of content marketing, good visual elements play a key role to make the content more attractive and presentable. It can be used to create:

  • Infographics
  • Social media posts
  • Blog cover photos, and more.

Canva allows users to make use of various features to edit photos even if they don’t have extensive photo editing knowledge or experience.


These are some of the best content marketing tools that you can use to create the best possible content strategy. However, you need excellent content marketing skills before starting to use these tools. To keep ahead of your competitors, you can choose professional content writing services that are equipped with all the essential knowledge and tools to create the best content marketing strategy and can help your business grow more. 

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